The OFF Season
2026 | Campaign Brief | Creative Circle Hot ListWhen winter rolls in and the tourists roll out, Tasmania gets a little weirder, wilder and more Tasmanian.
'The Off Season' encourages travellers to embrace the cold on their next holiday. 
Agency - BMF
Client - Tourism Tasmania
Art Director - Donna Kalish
Copywriter - Ben Ryan
ECD - David Fraser
CDs - Casey Schweikert & Reese Steel
Snr Account Manager - Alexia Johnson
Account Director - Rebekah O'Grady
Account Manager - Will Bruinsma
Head of Design - Fiona McLeod
Producers - Basir Salleh & Grace Quinn
Digital Producer - Haydon Fanning
Project Manager - Amy Kokotas
Photographer - Jesse Hunniford
Designer - Louis Djonski