THE PROOF
IS IN THE EFFIE
When BMF won effective agency of the year in 2025, we were asked to create their call for entries campaign for 2026. We made a pudding.
We made entering the Effies more accessible for smaller independents too, with a recipe for free entry. Just bake one, share it, win an entry.
Agency - BMF
Client - Ad Council
Copywriter - Ben Ryan
Art Director - Donna Kalish
CDs - Josie Fox & Harry Stanford
Head of Design - Fiona McLeod
Producers - Basir Salleh & Yolande Francis
Designers - Gabby Orfanos, Sammy Suyono
Group Head of Marketing - Abigail Dawson
Photographer - Titus Pengelly
Retoucher - Rebecca Xu
Food stylist - Jun Chen
Editor - Max Lu