WTF Realty
Camping in NSW national parks could become more expensive than renting a house, if a new proposal by the NSW Government gets up. We wanted to help by getting people to sign the petition that’s stopping the price hike.
182k in earned media in 5hrs.
Alone Australia 2nd place contestant and outdoor Influencer, Michael Atkinson, shared it on his socials and sent us a thank you voice memo. This got us some earned media.
We also made the WTF Realty PDF accessible for people to download, so they could start campaigning themselves.