Your Come Back Cuppa
To introduce Aussies to Bushells new pack, we re-introduced them to some old tea tins from the 1950s. They became our Tin-fluencers.
This was the pitch winning idea that landed the agency all three accounts for Lipton, Pukka and Bushells tea. There’s more to come.
Briefed with a pack shot KV, we created an artwork with Gallipoli and SOHO art prize winner, Margaret Hadfield. We then up sold the client, and created a social campaign of the artistic process.
Copywriter: Ben Ryan
Production - Wayward
Art Director: Donna Kalish
Junior Designer - Phoebe Lim
Junior Art Director - Natalie Ratajouski
Creative Director - Wellison D’Assuncao
Senior Account Manager (PR) - Evie McCullough
Group Account Director (PR) - Blake Mason
Social Media Manager - Saumya Poojary
Social Media Executive - Swehea Raj
Account Director (PR) - Tome Hines
Head of Strategy - Waqas Tahir
Account Director - Tina Paul
Account Manager - Iria Bello
Artist - Margaret Hadfield