Gen-Z practically ghosts Lipton tea on social media. So we tricked them into watching an ad, when they thought it was paranormal activity. A proactive idea that haunted us for two years before getting made.
2024 | The One Show | SHORTLIST
Social Media Engagement
2024 | New York Festival | SHORTLIST
Small Budget/Big Idea
Paranormal
Activi-tea
Copywriter - Ben Ryan
Art Director - Donna Kalish
Creative Director - Wellison D’Assuncao
Director - Alex Feggans
DOP - Alex Dufficey
Agency - Think HQ
Client - Lipton